Рейтинг по категориям

Сотовые телефоны, смартфоны

2025

1.	(SAMSUNG)	35.6%	0
2.	(APPLE)	22.8%	0
3.	(XIAOMI)	16.6%	0
4.	(HONOR)	8.1%	0
5.	(HUAWEI)	5.2%	0
6.	(REDMI)	3.6%	0
7.	(REALME)	3%	+1
8.	(SONY)	1.9%	+1
9.	(TECNO)	1.7%	+1
10.	(NOKIA)	1.6%	-3

2024

1.	(SAMSUNG)	33.2%	0
2.	(APPLE)	26.8%	0
3.	(XIAOMI)	16.1%	0
4.	(HONOR)	6.3%	0
5.	(HUAWEI)	5.2%	0
6.	(REDMI)	3.6%	+1
7.	(NOKIA)	2.9%	+1
8.	(REALME)	2.5%	-2
9.	(SONY)	1.8%	0
10.	(TECNO)	1.6%

2023

1.	(SAMSUNG)	30.6%	0
2.	(APPLE)	28.3%	0
3.	(XIAOMI)	16.9%	0
4.	(HONOR)	6.9%	0
5.	(HUAWEI)	6.1%	0
6.	(REALME)	3%
7.	(REDMI)	2.6%	+1
8.	(NOKIA)	2%	-2
9.	(SONY)	1.9%	-2
10.	(LENOVO)	1.6%	-1

2022

1.	(SAMSUNG)	32.7%	0
2.	(APPLE)	27.5%	0
3.	(XIAOMI)	17.4%	0
4.	(HONOR)	7.6%	0
5.	(HUAWEI)	4.8%	0
6.	(NOKIA)	3.3%	0
7.	(SONY)	2.3%	0
8.	(REDMI)	1.6%
9.	(LENOVO)	1.5%	-1
10.	(LG)	1%	0

2021

1.	(SAMSUNG)	30.4%	0
2.	(APPLE)	25.9%	0
3.	(XIAOMI)	16.8%	0
4.	(HONOR)	8.6%	+1
5.	(HUAWEI)	6.2%	-1
6.	(NOKIA)	3.8%	+1
7.	(SONY)	2.9%	-1
8.	(LENOVO)	2.5%	0
9.	(ASUS)	1.9%	0
10.	(LG)	1%	0

2020

1.	(SAMSUNG)	30.6%	0
2.	(APPLE)	25.5%	0
3.	(XIAOMI)	14.3%	0
4.	(HUAWEI)	8.2%	0
5.	(HONOR)	8.2%	+1
6.	(SONY)	4.4%	+1
7.	(NOKIA)	4%	-2
8.	(LENOVO)	2%	+1
9.	(ASUS)	1.5%	-1
10.	(LG)	1.3%	0

2019

1.	(SAMSUNG)	30.6%	0
2.	(APPLE)	25.5%	0
3.	(XIAOMI)	12.1%	0
4.	(HUAWEI)	7.2%	+2
5.	(NOKIA)	7.1%	-1
6.	(HONOR)	5.4%	+2
7.	(SONY)	4.6%	-2
8.	(ASUS)	2.8%	+1
9.	(LENOVO)	2.7%	+1
10.	(LG)	2%	-3

2018

1.	(SAMSUNG)	32.8%	0
2.	(APPLE)	26.8%	0
3.	(XIAOMI)	10.6%	+2
4.	(NOKIA)	8.1%	-1
5.	(SONY)	6.9%	-1
6.	(HUAWEI)	4.8%	+2
7.	(LG)	2.9%	0
8.	(HONOR)	2.5%
9.	(ASUS)	2.4%	+1
10.	(LENOVO)	2.1%	-1

2017

1.	(SAMSUNG)	32.5%	0
2.	(APPLE)	24.7%	0
3.	(NOKIA)	11.3%	0
4.	(SONY)	9.6%	0
5.	(XIAOMI)	6.5%	+5
6.	(HTC)	3.4%	0
7.	(LG)	3.3%	0
8.	(HUAWEI)	3.2%
9.	(LENOVO)	2.8%	-4
10.	(ASUS)	2.6%	-2

2016

1.	(SAMSUNG)	31.9%	0
2.	(APPLE)	24.1%	0
3.	(NOKIA)	13.9%	0
4.	(SONY)	11.6%	0
5.	(LENOVO)	4.5%	+1
6.	(HTC)	4.3%	-1
7.	(LG)	3.7%	0
8.	(ASUS)	2.6%	0
9.	(PHILIPS)	1.7%	0
10.	(XIAOMI)	1.8%

2015

1.	(SAMSUNG)	31.2%	0
2.	(APPLE)	21.9%	+1
3.	(NOKIA)	17%	-1
4.	(SONY)	10%	0
5.	(HTC)	6.5%	0
6.	(LENOVO)	4.6%	+1
7.	(LG)	3.9%	-1
8.	(ASUS)	2%	-
9.	(PHILIPS)	1.6%	-1
10.	(FLY)	1.4%	-1

2014

1.	(SAMSUNG)	31.9%	0
2.	(NOKIA)	24.3%	0
3.	(APPLE)	17.7%	0
4.	(SONY)	8.4%	+1
5.	(HTC)	7%	-1
6.	(LG)	3.2%	0
7.	(LENOVO)	2.6%
8.	(PHILIPS)	2.4%	0
9.	(FLY)	1.5%	0
10.	(MOTOROLA)	0.9%	0

2013

1.	(SAMSUNG)	31.3%	+1
2.	(NOKIA)	29.1%	-1
3.	(APPLE)	16%	0
4.	(HTC)	8.1%	0
5.	(SONY)	5.8%	+1
6.	(LG)	3.3%	+1
7.	(SONY ERICSSON)	2.4%	-2
8.	(PHILIPS)	2%	0
9.	(FLY)	1.2%	+1
10.	(MOTOROLA)	0.9%	-1

2012

1.	(NOKIA)	34.2%	0
2.	(SAMSUNG)	27.6%	0
3.	(APPLE)	13.7%	+2
4.	(HTC)	7.3%	0
5.	(SONY ERICSSON)	6.5%	-2
6.	(SONY)	3.8%	+2
7.	(LG)	3.5%	-1
8.	(PHILIPS)	1.6%	+1
9.	(MOTOROLA)	1.1%	-2
10.	(FLY)	0.6%

2011

1.	(NOKIA)	44.5%	0
2.	(SAMSUNG)	22.9%	0
3.	(SONY ERICSSON)	10.2%	0
4.	(HTC)	6.2%	+1
5.	(APPLE)	7.5%	-1
6.	(LG)	2.7%	+1
7.	(MOTOROLA)	1.9%	-1
8.	(SONY)	1.6%	-
9.	(PHILIPS)	1.4%	0
10.	(SIEMENS)	1.2%	-2

2010

1.	(NOKIA)	46.8%	0
2.	(SAMSUNG)	19.8%	+1
3.	(SONY ERICSSON)	15.4%	-1
4.	(APPLE)	4.2%	+2
5.	(HTC)	3.5%	+3
6.	(MOTOROLA)	3.3%	-2
7.	(LG)	2.5%
8.	(SIEMENS)	2.2%	-3
9.	(PHILIPS)	1.4%
10.	(ASUS)	0.9%	-3

2009

1.	(NOKIA)	48.2%
2.	(SONY ERICSSON)	16.9%
3.	(SAMSUNG)	16.6%
4.	(MOTOROLA)	4.8%
5.	(SIEMENS)	3.3%
6.	(APPLE)	2.4%
7.	(ASUS)	2.3%
8.	(HTC)	2.1%
9.	(SONY)	2%
10.	(HP)	1.5%

* Опрашивались владельцы сотовых телефонов, смартфонов и КПК
**От назвавших один из брендов TOP-10 в категории

Цитата:

Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« Я уверен, что бренды, заслужившие любовь потребителей, могут продаваться по более высокой цене. И я также убежден, что в каждой товарной группе есть только один Lovemark »

Другие цитаты

История:

Nokia - мой любимый бренд сотовых телефонов. У нас в семье не приживается ни одна из других марок телефонов (либо теряются, либо воруют, либо ломаются).

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